A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.
Spread the word: 
Email Marketing Copywriting Webinars
Integrating Email Marketing and SEO Into Your Marketing Mix
Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand
Make Google Your Most Powerful Market Research Tool
MarketingProfs Virtual Seminar — online (webcast)
Do you use Google every day? Mastering Google’s powerful search refinement operators and lesser known features could, over a years time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered.
Learn how you too can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before - with laser-like accuracy and extreme efficiency.
Spread the word:
Web content really IS critical!
Today I had the pleasure to hear web content guru Gerry McGovern speak at a full-day workshop in Wellington, New Zealand. He’s got to be one of the very best speakers I’ve ever heard! His course material, his sense of humor, his thought-provoking insights, and especially his Irish accent — had everyone in the audience mesmerized. Here’s a sampling of the day’s take-aways:
- Action vs. reaction: If a site visitor’s action results in a reaction from your web site that has a wait time exceeding that of the action, the visitor will become frustrated. That frustration will build as more . For example, clicking on the File menu tab only takes a second, so the time it takes for the menubar to appear underneath should take no more than a second.
- 80/20 rule of content: For many sites, less than 20% of the site content accounts for over 80% of the pageviews. With Microsoft.com it was 1% of their content accounted for 99% of the pageviews. In fact, 35% of their pages had never been viewed! That’s well over a million pages of content that people at Microsoft worked hard to write ? for nothing. Focus your efforts on the copy that will be read, not on the copy that won’t.
- Columns: Readers use their peripheral vision to keep track of the beginning of the next line down while they are reading across a line. So with text that has a long linewidth, it becomes difficult to read. Gerry recommends a three column format, with 20% or so of the width going to the first column (use this column for navigation), 60% or so dedicated to the middle column, and another 20% or so for the right hand column.
- Call for action: Always end your pages with a clear action for the reader to take. Never leave the reader hanging, wondering what to do next. The center column at the end of the body copy is a critical piece of real estate for these calls for action.
- Links in copy: According to Gerry, links in the middle of body copy distracts the readers making it difficult for them to read the paragraph, and it connotes “hey, click on me… the rest of this text is really boring!” Instead of embedding links within the body copy, consider using the right hand column for the related links. If there are important links there that take the reader to the “next step,” also repeat them at underneath the body copy in the center column.
- Simplicity: Einstein purportedly was quoted as saying “Everything should be made as simple as possible, but no simpler.” Apply this idea to your web copy. Keep your copy as short and simple as possible. People tend not to read long copy on the web. With a 300 word page, 50% will read it to the end; 500 words, 20%; 1000 words, 5%. Gerry recommends headings of 4 to 8 words, summaries of 30 to 50 words, sentences of 15 to 20 words, and paragraphs of 40 to 70 words.
- “Kill your darlings”: William Faulkner once said this. If there’s a particular expression or way of saying something that you’re particularly fond of, delete it from your copy, because you’re probably overusing it.
Gerry covered so much more than this, but it would take a book to cover it all. Oh, wait a minute… there is a book covering it all. Buy Gerry’s book, Content Critical.
Spread the word:
Charity appreciates website advice
“Stephan Spencer has been a steadfast supporter of our work, particularly in the initial phases. He provided, through Netconcepts, our website facility gratis and was always available for consulting on matters of communication website improvement. I consider his technical knowledge is of the highest level in the field.”
Spread the word:
Conservationists enjoy increased traffic, search engine rankings and new volunteers
“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”
Spread the word:
Get Google to Love your Web site
MarketingProfs virtual seminar series — online (webcast)
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.
Spread the word:
7 Secrets to High Google Rankings: Getting Google to Love Your Website
American Marketing Association webcast series — online
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?
While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to:
- Check your “Google pulse”
- Estimate missed opportunity costs
- Ensure Google crawls 100% of your site, including dynamic pages
- Design your pages to dominate rankings
- Avoid getting banned by Google
- Prepare for changes soon to come in the search engine industry
- and much more!
Spread the word:
Email Marketing
WCCE Annual Winter Conference — Madison, WI
- Why market via e-mail
- How to rise above the noise
- Reaching today’s consumers
Spread the word:
500% increase in Google traffic
“Thanks to Netconcepts, in the first six months, we improved our Google search results 300 percent and increased Google traffic 500 percent.”
Spread the word:
Case Study: Guild.com
- Sales up 41% after 4 weeks
- #1 ranked on key products
- 10,000 new pages indexed
Spread the word:
Related tags
Newsletter
Contact Us
HEADQUARTERS
2820 Walton Commons West, Suite 123
Madison, WI 53718 USA
Phone: (608) 285-6600
Toll-free: 888 207-1109
REGIONAL OFFICE
36 Anzac Rd., Browns Bay
Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com